Promotional marketing is a strategy that aims to get potential customers to choose your product or brand. It works by catching and keeping attention on your brand and trying not to lose them in the process. It’s essential that you promote your business effectively in order to generate the most sales and interest.
Your logo is a symbol of your brand and it’s important to get the design, colour scheme, and message right. It should represent what you stand for as an organisation – values, services offered etc. It can be tempting only focus on how cool or fun your company’s name sounds, but don’t mistake this with deeply thinking about who you are trying to attract (or not) by designing elements that reflect these ideas.
Targeting your audience is crucial to success. If you are not sure who it is, then there’s no way for them to know what they want from you. There are many ways that business owners can find their target market and promote themselves, including: social networking, direct marketing (ads/postcards), Public Relations (PR), mass media advertising, digital marketing and more. The list goes on, however it is important to get each one right.
Promotional or printed umbrellas are a great way to increase your company’s brand recognition. Not only do they provide protection and convenience against rain or sun, but when someone sees it with the logo on display they will know you’re an established business that cares about their needs. Alongside this, these gifted umbrellas often see long-term use for upwards of a year, which means a year of visibility and public promotion!
Keeping consistent and true to branding
A marketing umbrella is your company’s way of extending its brand into the busy world outside. It should include not only the colours and logo, but also what makes you unique: whether that be a specific colour or an important message, colour and style matching will make sure every panel tells a consistent story to customers on rainy days.
You want to have an umbrella that is strong, durable and can withstand the weather elements. This way you don’t need worry about anything putting a dampener on your company’s brand values or image. When choosing a quality rain-proof canopy for yourself, co-workers or associates, it’s important to consider durability, strength and environment they will be in most often.
To avoid any breakages from repeated use or exposure to harsh windy days with sand storms, we recommend a sturdy golf umbrella. Models with multiple top covers are perfect for shedding water without letting any through. The large canopy on golf umbrellas offer great visibility and room for a larger logo, making them perfect for big events or TV appearances.
A promotional golf umbrella could come in handy on the course, a hotel or walking through the city. You’ll find it’s not limited to just those places alone though. The versatility of this product makes them perfect for outdoor sports clubs and other venues that might need protection from an unplanned downpour. It doesn’t matter if you’re playing golf or engaging in another form of leisure, your brand will always be prominently displayed.
A broad range of benefits
The best way to increase brand awareness is through repeated exposure, and that’s why hotels have branded umbrellas. They want their guests to take these promotional items home with them so they will get used over and over again. The same logic applies for property developers who give out an umbrella each time a new building is sold; the purchaser may use it in public but also at home, where everyone can see it bearing your logo.
Eco-friendly
By choosing to promote your brand using promotional and printed umbrellas, you are also making an eco-friendly decision. Unlike disposable forms of brand promotion such as leaflets and brochures, promotional umbrellas do not contribute to public littering and are far less likely discarded by recipients in a landfill or the ocean. In fact, umbrellas tend to be long-lasting because they can be used time after time which offers longevity for the company’s branding efforts too!
The longevity of umbrellas has also come leaps and bounds in the modern age. They remain lightweight and not sensitive to heat or water damage, resulting in a much longer product lifespan. As they don’t expire, many customers will continue using these for as long as possible, also resulting in less waste and a more eco-friendly option.
A mix of function and utility
Marketing professionals know how impactful promotional umbrellas can be for their business whether large or small companies. A customised parasol is not just inexpensive advertising; it’s long lasting and highly portable. Whenever it rains and someone uses one of your printed promotional umbrellas, your branding follows them wherever they go.
As such, it’s no surprise that many vendors and manufacturers offer custom umbrella printing for promotional purposes; often applying bulk order discounts for large purchases. We recognise that consistent branding is the best way to ensure your business’s success. As such, we work closely with our clients to ensure that our promotional umbrellas meet and exceed their expectations.
Some of the most popular branded umbrellas are golf, walking and telescopic sizes. A variety of brands offer all over canopy printed, vented double canopy or automatic options for their customers as well. We have it all, from a simple single colour print to an off-the-wall design, with every detail covered in pattern.
Very few people reach this conclusion, however a cheap and flimsy branded umbrella breaking in the wind doesn’t reflect your company very well! Again, golf umbrellas are certainly the most prominent design, however windproof umbrellas remain the strongest in a storm. Telescopic makes a great choice and is much more convenient for your customer to keep and store, resulting in more repeated use. However, they are structurally weaker than windproof or golf umbrellas.
Boost the visibility of your brand with a promotional or printed umbrella, or learn more about golfing umbrellas with our “Umbrellas and Golf” blog post!
